Vocal For Local
The Slogan 'Vocal for Local' came to light when the pandemic was at its worst has finally come to bear fruit in India developing her very own indigenous vaccine to fight the pandemic. As the havoc of the pandemic wrecked through India the ‘vocal for local’ adage was evident in the most uncommon of places. One of them is perhaps the sale of sarees by energetic young women in Facebook live. As the pandemic forced many to resort to digital entertainment, these sites perhaps got popular. While the craftsmanship reflected in the wide variety right from Benarsi to Paithani is a treat for the eyes, the live shows of women entrepreneurs sometimes with, not so eloquent English, and yet being successful in their effort to sell the humble attire gives a glimpse into the wonder, that is, India. One cannot but marvel at the treasure trove that is imbibed in these six-yard pieces which women of the 21 st century surprisingly love to adorn. However, what is most surprising is to see...