Vocal For Local

-

 


The Slogan 'Vocal for Local' came to light when the pandemic was at its worst has finally come to bear fruit in India developing her very own indigenous vaccine to fight the pandemic.
As the havoc of the pandemic wrecked through India the ‘vocal for local’ adage was evident in the most uncommon of places. One of them is perhaps the sale of sarees by energetic young women in Facebook live. As the pandemic forced many to resort to digital entertainment, these sites perhaps got popular. While the craftsmanship reflected in the wide variety right from Benarsi to Paithani is a treat for the eyes, the live shows of women entrepreneurs sometimes with, not so eloquent English, and yet being successful in their effort to sell the humble attire gives a glimpse into the wonder, that is, India. One cannot but marvel at the treasure trove that is imbibed in these six-yard pieces which women of the 21st century surprisingly love to adorn. 

However, what is most surprising is to see women buying sarees worth thousands of rupees over Facebook. Driven by curiosity I discovered that the demand for the best, at times, cannot be met by the sellers. Multiple bookings for the most expensive sarees of the show often left not only me but even the sellers off guard, many times.  As I reflected on the whole process right from the local craftsmen to the local sellers, I could not help but admire the enthusiasm to be ‘vocal for local’. 


It perhaps could be debatable if these women were driven by the Prime Minister’s ‘vocal for local’ campaign but there could be no doubt that these energetic women are truly the vocal representatives of the local talent in India. Although the motivation for the vocal could be to improve one’s own prosperity, it cannot be denied that they are taking a whole caravan of local talent and their crafts with them. And perhaps bringing cheer to many a family. On the other hand, the buyers both national and international get an opportunity to indulge in preserving the Indian tradition through these local products. The slow but steady acknowledgment and at times appreciation for the locals also reflects the intrinsic value of the products and practices of this ancient nation. The challenges of the trying times during the pandemic may have been instrumental in the retrieval of the lost glory of Indian cultural heritage be it in the humble saree or the nutritional supplement chyavanprash. However, scaffolding the effort of motivated entrepreneurs for developing the consciousness and utility in educating people to preserve their native culture beyond the harshness of the pandemic, is perhaps the need of the hour. 

Let's be VOCAL FOR LOCAL and support the local artisans. Promote the dying art of our country.



Comments

Post a Comment

Popular posts from this blog

Natural Dyes

-
Image
  We all have heard this term called natural dye, during the times of pandemic it was very much in trend. So what do we understand by this term natural dye? Natural dyes  are  dyes  or colorants derived from  plants ,  invertebrates , or  minerals . The majority of natural dyes are  vegetable dyes  from plant sources— roots ,  berries ,  bark ,  leaves , and  wood —and other biological sources such as  fungi . History of Natural Dyes The development of natural dyes took place at the same time after the technique of weaving had been discovered in about 5000 BC. In India, the use of natural dyes for dyeing, painting, and printing goes to the prehistoric periods. Ajanta paintings, dated as far back as the 1st century AD, were painted with natural dyes. Synthetic vs Natural dyes The difference between natural dyes and synthetic dyes is large that synthetic dyes are chemically manufactured whereas natural dyes are purely d...
Read more

Animal Cruelty in China

-
Image
Animal Cruelty in Fashion Industry Every year large numbers of animals, including cattle, pigs, goats, sheep, crocodiles, snakes, stingrays, seals, emus, kangaroos, horses, and more are killed for their skins by the leather and fur industry. Many of these animals are factory-farmed, which can involve extreme crowding and confinement, deprivation, and painful treatment at the hands of workers. Most of the world’s leather comes from India and China, both of which are countries that lack animal welfare legislation. Leather is a profitable resource, not simply a by-product of the meat industry. In this blog, we are mainly targetting China's Industries. As it's the largest exporter of leather and fur, and China has nearly no animal welfare laws. Animals used for clothing We all are somewhere a reason for the ill-treatment of animals and slaughtering because we don’t take proper actions for them.  The high-end luxury fashion brands are no less they buy fur and leather from China at a...
Read more

Sustainable Green Printing

-
Image
 What is green printing? Green printing is the practice of using renewable energy resources , reducing the use of energy and greenhouse emissions, and using recycled materials. For example, a printing service may use recycled paper to print their products. Green company products are expensive? There’s a connotation that because a company is green the product is more expensive. That’s not necessarily the case. If you look at the underlying philosophy behind converting to green printing: waste reduction, speedier processes, and longer-lasting, non-toxic consumables, those benefits translate into competitive savings green companies can then pass on to the customer.  O ften, green printing companies are able to charge less than traditional companies while delivering a superior product.  While   being better for the environment. It takes a small commitment on your part, but the return on investment from switching to an environmentally-friendly printer like  Greener P...
Read more